Janine Ramlochan is a Canadian new media/ multi-media artist. Her art practice explores issues of identity construction, diasporic experience and gender politics. Her work has been shown in film festival screenings, alternative venues, gallery exhibitions, conferences/ symposiums and cultural events. She has primarily been focused on assemblage, installation, short video and experimental film works. Currently in development are short-form multimedia narrative projects anchored in virtual space.
Janine draws on a background in advertising/ strategic planning where she bridged conceptual ideas with an interest in human behaviour, cultural dynamics and media consumption. She has worked with agencies (across Omnicom, WPP, Interpublic, Publicis Groupe, Dentsu + boutique independents) in New York, Bangkok, Toronto and Paris on numerous local and international brands.
She has taught classes at Centennial College (Toronto) and Mahidol University (Bangkok), and spent extended durations on education or independent research projects in Hobart (Australia) Kingston (Jamaica) and New Delhi (India). She recently sat on juries for the Ontario Arts Council (Media Arts Organizations), the Toronto Arthouse Film Festival and the Independent Production Fund (Web Series) in Canada.
Cool Whip work led to winning the Jell-O brand without an agency pitch
Transferred to FCB NY's interactive division; used as a "strategic troubleshooter" for difficult strategic problems, digital integration for clients within the agency and new business pitches
Planet Snak grew sales +29% VYA on primary brands (Oreo, Chips Ahoy!, Ritz Bits Sandwiches) and +9.6% on remaining portfolio (13 brands) in the first 6 months; highlighted as a model for kids' brands across FCB + Kraft global networks
Transferred to FCB New York